Submitted by sitesuper on Wed, 02/01/2017 - 20:04
London International (LIA) underwent re-branding in 2015 as part of the strategy to reach 500,000 passengers per year. Quite an undertaking for an airport located in a city of less than 375,000.
Management initiated several strategies to help build the new brand. One of these was to replace the commissioners with a highly skilled team of Blue ACEs - Airport Comfort Enhancers - as the front line.